Creating Unique Blog Content With ChatGPT

I’ve lost count how many times I’ve heard (and said) that AI creates dull, boring content. I’ll be honest– most AI-written content is like a mime's karaoke night.

Boring, unoriginal, dull, hackneyed…

I’m here to help you escape the mundane and create an interesting, original piece of content from scratch using ChatGPT.

WARNING: This isn’t a 5-minute fix. Every time I scroll Facebook, I see the Jasper ad promising blog posts in minutes. This is not that.

A really epic + effective blog post normally takes 6 hours to write. Using AI might cut your time in half– which is awesome– but if you’re expecting it to take 5-10 minutes, you’ll be disappointed.

I’ve tried using AI to write an entire article in one go…

Bad Prompt:
Please act as a professional copywriter. We're going to write an article titled "The 7 Basic Rules of Good Copywriting". The article is designed to teach people the basics of good copywriting.
Here are the 7 basic rules: 1. Know your audience 2. Know their awareness level 3. Steal your audience's words 4. Solve one problem 5. Position your solution 6. Make a compelling offer 7. Remove risk

That got me a shallow, boring, 450-word article that’s not worth publishing, or even sharing in this email.

Create an outline

Let’s start by creating an outline with AI, instead of a complete first draft.

Good Prompt:
We're going to write an article titled "The 7 Basic Rules of Good Copywriting". The article is designed to teach people the basics of good copywriting.

Here are the 7 basic rules: 1. Know your audience 2. Know their awareness level 3. Steal your audience's words 4. Solve one problem 5. Position your solution 6. Make a compelling offer 7. Remove risk

Please create an outline for a 1,500-word article, including my 7 Rules.

In that example, I provided most of the content I wanted in the outline.

Here’s another outline example with less input from me.

Prompt:
I'm working on an article titled "The Basics of Email Copywriting" Please create an outline for a 2,000-word article on this topic.

We got another outline, and it’s fine, but it lacks pizzazz. We could write the article, but it’d blend in like a zebra in a barcode factory.

We create an outline with the essentials, and then sprinkle the zazz on top.

Follow-up zazzy prompts:
- What else can we add to this article to make it more unique and valuable?
- What are some interesting comparisons and analogies we should include
- What are some important FAQs we should answer at the end of the article?

We get lots more ideas from GPT. And now our outline is 3x too long. We handpick the best sections and bullet points and piece together a final draft of the blog outline.

Writing the first draft

The next step is to start writing the article. ChatGPT will write the article section by section– not all at once.

Prompt:
Please write this section of the article. It should be written in a narrative style and should be long, detailed, and engaging.

VI. Writing Compelling Calls to Action (CTAs) (300 words)

• The role of CTAs in motivating the reader to take action.

• Tips for creating compelling, clear, and concise CTAs.

• Examples of successful CTAs.

GPT wrote ~400 words for this section. It’s much more detailed than the original article it wrote.

Repeat the prompt for each section in your outline and you’ll have a good first draft.

Edit + Publish

Since we prompted ChatGPT to write long, detailed, engaging sections, there will be some fluff and irrelevant info in our article draft.

Spend some time removing the repetitive robot-ness and adding your human-ness to the article. I always remove the last paragraph of the section GPT writes because it’s too repetitive.

Here’s a quick editing checklist:

• Make sure your introduction has a hook

• Create white space wherever possible

• Add bullet points, quotes, and section breaks

• Add tables and visuals (photos, videos, etc.)

• Delete anything that isn’t relevant to your post

• Look for words and phrases you can replace with simpler ones

• Add a clear call to action in the conclusion

• Link to other posts and pages

After this, your post will be ready to publish ➡

Try it out and let me know what you think!

- Nick

Chief Everything Officer @ Marketing Hz

ps. move this email to your Primary Inbox so you don’t miss the next one!